Tropical Smoothie App

Mobile ordering has seen massive growth recently, taking a larger chunk of quick-service restaurant industry sales each year. That means for restaurants, there’s a lot riding on getting the app experience right. While Tropical Smoothie Cafe (TSC) had already embraced mobile with a templated, pre-made ordering app, they needed a custom solution to pump up the flavor of their digital experience and keep up with increasingly demanding customer expectations. Myself and the team were brought in to help from concept to design.

The number one goal for the famed fruit beverage company’s new app was to remove friction to create an intuitive experience that makes ordering quick and easy. This meant a lot of research, including discovery around the QSR industry, competitors, and user behavior. Customer journey mapping helped uncover pain points and identify opportunity areas.