Formerly focused on hospitality management, Peachtree Group brought a subsidiary land acquisition, investment group, and lender under its corporate umbrella to create a branded house with one strategic story and look. Its digital channels needed similar consolidation, requiring carefully considered messaging, user journeys and information hierarchy to read as a single, seamless entity.

A solid brand strategy and flexible, modern visual identity (provided by at Matchstic) helped a lot.

To make it all work, I looked to create tension where it felt right – in yin and yang headlines typeset to highlight meaningful juxtaposition and a mix of data and humanity throughout the site – and grounding balance in a larger narrative that told the story of a deeply experienced real estate partner with the breadth of experience to solve nearly any problem for property owners on any part of the investment to ownership to operations path.