Pacific Lake needed to grab the attention of high-caliber MBAs as they exited school and set off on their next adventure as CEO,
but their web presence was corporate-bland and didn’t give the firm credit for its dynamic, growth-focused ethos.

We identified a position to center PL’s story and brought it to life with optimistic color, punchy statements,
and animation that ensure they stand out against their more buttoned-up and dated competitors.